Monday, January 25, 2010

Six Tips for Better Customer Service

Too often in the online world, some of us focus too much on making money and not enough on the people who actually control the money that we're seeking. We focus too much on the products and the end result and we fail to focus on customer service.

Well, just as a reminder (or perhaps as something new to you), here are six tips for better customer service.

Tip #1: Be Polite and Respectful to Everyone

No matter what happens, never show anyone disrespect and never lose your cool. Nothing is worth hurting yourself in the future. And whether you realize it or not, something you do today can come back to haunt you tomorrow. So always treat everyone politely and with respect and you won't have anything to worry about.

Tip #2: Never "Fight" with a Customer

This goes along with Tip #1 and could be included there but it deserves to be mentioned twice. Never fight with a customer. You don't have to adopt the policy that "the customer's always right" but you should never fight with customer even when you know they're wrong.

Tip #3: Always Give Quality Service

Commit to always giving quality service. No matter what, you will always give the best service possible. No excuses. No exceptions. This will build customer loyalty like nothing else.

Tip #4: Don't Leave the Customer Hanging

Whether you do it yourself or you have others do it for you, always be available to help your customers. Don't allow an email to go unanswered for more than a few hours, if possible, but definitely not more than a day. Not answering questions or addressing problems in a timely fashion is a sure way to get refund requests and it's also a great way to lose customers.

Tip #5: Make Buying Easy

This is an obvious, yet often overlooked, technique. Don't make your potential buyers jump through any hoops to buy from you. Make buying easy and as quick as possible.

Tip #6: Concentrate on Making Customers, Not Money

Although your business is all online, ultimately it still comes down to a person buying from a person. Don't ever forget that. Make sure your goal is to make customers and not to make money. Do what it takes to attract and keep customers and the money will automatically follow.

So there are six important tips you should always remember.  Practice these six techniques and you'll have great customer service, which will land you many loyal customers, and ultimately make you lots of money.

Steve Mount
Mount Marketing Solutions, Inc.
P.O. Box 7291
Fredericksburg, VA 22404


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